There's one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:
· #3 - Thursday, December 23 – Thursday before Christmas
· #5 - Sunday, December 26 – Day after Christmas, aka “Boxing Day”
· #6 - Wednesday, December 22 – Wednesday before Christmas
· #9 - Tuesday, December 21 – Tuesday before Christmas
If your small business is ramping up for those last-minute shoppers, don't forget email. Email marketing is an effective way to reach your ideal audience and help them come up with ideas for last-minute and/or hostess gifts. This can be a frantic time of year so any assistance you can give those struggling for the perfect gift will likely result in more sales.
Email recipients can’t respond to your call to action if they don’t open the email. The easiest ways to get them to do that is by creating subject lines that inspire action.
Here are a few tips on how to write effective subject lines to win over last-minute shoppers. The examples below are all basic ideas. Add your own flair to fit the tone of your business.
If you’re giving something away for free with a certain purchase, make sure your audience knows about it. Lead with the item in your subject line. For instance:
Free Dessert with Meal Purchase
Or use a discount instead like:
40% off perfect last-minute gifts
The word free (or mention of the discount) will get their attention, while the rest of the subject line tells them what's required to receive the free item or discount. You don't want them to assume they can walk in and demand a free dessert or think the entire store is discounted. Always be as clear as possible.