SPRINGFIELD HOLIDAY LOCAL LOYALTY PROGRAM RECAP & RAFFLE WINNERS
The Springfield Regional Chamber of Commerce would like to thank the thirty-three businesses that participated in the 2nd Annual Springfield Holiday Local Loyalty Program! Special thanks also to our program sponsors: All Service Office Machines, Bibens Home Center, and REWIND 106.5 WCFR for helping us to make the whole thing possible. The concept was to distribute stamp cards with $100 values, so that shoppers could receive stamps in exchange for dollars spent at any of the participating businesses. Each time a shopper filled a card, they had the opportunity to enter it in any of the thirty-three raffles being offered by the merchants. This year we were amazed to distribute nearly 10,000 blank stamp cards to the participating businesses! Each merchant collected completed stamp cards for their raffles, and in the end, we tallied up all the completed cards valued at more than $263,500 (which is an additional $19,400 over last year)! And that’s not counting all the partially completed cards that folks also had started. We couldn’t be more thrilled about how great things went this year, and we certainly hope the program gave our wonderful businesses a bit of a boost!
We received lots of positive feedback from the participating businesses as well as the folks doing the shopping – it was fun to see everyone getting excited, and the program was a truly fantastic way to generate comradery and community pride. We were so happy to bring this fun program to the Springfield area, and we were blown away by the enthusiasm of local shoppers – thank you to everyone who got involved and assisted us in the collective endeavor to keep dollars local this past holiday season!
Some of the participating businesses even provided extra prizes this year, for a total of thirty-nine lucky raffle winners!
Congratulations to all the winners of the 2nd Annual Springfield Holiday Local Loyalty Program:
Bibens Home Center: Jeffrey Hoisington (Milwaukee Packout Bag)
Black River Kwik Stop: Robin Punt ($50 in gift certificates)
Black Rock Steakhouse: Anonymous ($100 gift card)
Boccaccio’s: Marta Reichenbecher (variety gift package and gift certificate) ($100 value)
The Cactus Patch: Steve Neily (variety gift package with glasses, coasters, hot sauces & gift certificate)
Clever Cow Designs: Kelly Stettner (sweatshirt)
The Copper Fox: Tami Millard ($50 gift card and bottle of wine)
Crown Point Country Club: Dave & Linda Long ($100 gift card)
Dark Mountain Games: Rachel (Aftermath – a cooperative boardgame with storytelling elements)
Dreamz in Motion: Anonymous (two months tuition free for one child)
The EdgarMay: Suzanne Jansen ($50 gift card)
Flying Crow Coffee Co.: Pat Ankuda (one lb. of Flying Crow coffee & $50 gift card)
FOSTERing Wellness Springfield: Sharon Snide ($50 gift card to FOSTERing Wellness, $50 gift card to Springfield Food Co-op, and assorted immune system boosting supplements)
Gallery at the VAULT: Jennifer Genung (framed photograph, After the Fall, by Richard Confrancesco)
The Hartness House: Allison Gee (Flying Crow 1904 coffee, maple syrup, King Arthur pancake mix, Hartness House keychains, and official Vermont Maple Cookbook)
HB Energy Solutions: Loreen Billings (cleaning and tune-up for an oil-fired heating system, or for a wood or pellet stove) ($195 value)
The Inn at Weathersfield: Debbie Osgood ($100 gift certificate to be used anywhere in the inn)
Jakes’s South Street Market: Bill Ward (gift basket filled with assorted local products)
Joe’s Discount Beverage: Amy Hill and Marielle Stoeltzing ($50 gift certificate each)
Route 106N Market & Deli: Justin Moulton (Grinder Night for Two - includes grinders, chips, soda & dessert)
Shannon’s Upscale Resale: Lorie Small (brand new Tommy Hilfiger tote bag)
Springfield Animal Hospital: 1st Prize: April Hensel ($100 gift certificate) 2nd Prize: Tracy Moyna (LiT 5.5 gallon cooler) 3rd Prize: JoAnn Stanton (Yeti dog food bowl)
The Springfield Barber: Brooke LaPlante ($75 gift certificate)
Springfield Farmers’ Market: Joanne Kraft (basket of vendor goodies)
Springfield Food Co-op: Claire Trask (basket of Co-op goodies and $60 gift card)
Tina’s Hallmark: Kathy Hallock (matching snowman blanket & pillow and gift certificate) Additional Winners: Reuben Allen, Ruby Pinders, and Kassandra Hoisington
Trout River Brewery: Jay Clapperton ($50 gift card)
US Cellular: Angela Derosia (pair of Stockholm wireless headphones) ($100 value)
Verizon – Amcomm Wireless in Claremont: Anonymous (Samsung Gear VR Headset w/ controller, Monster iSport Intensity In-Ear Headphones, and JBL Go 2 Waterproof portable Bluetooth wireless speaker w/ Mic)
Vianor: Karen Engdahl ($75 gift certificate)
Von Bargen’s Jewelry: Christine Secord ($50 gift certificate to Von Bargen's Jewelry)
Willow Farm Pet Services: Heather Toth (assortment of dog treats, chews, toys, and $25 gift certificate) ($100 value)
Woodbury Florist: Noel Farrar ($100 gift certificate)




What stands out here is how the loyalty program created a reason for people to visit several local businesses rather than treating holiday shopping as a series of isolated purchases. The nearly 10,000 stamp cards and more than $263,500 represented in completed cards show how small incentives can encourage repeated participation when the wider community is involved. I also think programs like this can strengthen the connection people have with the places around them, because shopping locally becomes part of a shared experience rather than simply a transaction. There is an interesting parallel with how communities often appreciate distinctive buildings and public spaces, since famous architecture can give a town or city a stronger sense of identity and encourage people to…
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